Lois has written many books in the field of Direct Marketing, including, Sold! Direct Marketing for the Real Estate Pro, Response! The Complete Guide to Profitable Direct Marketing, (published in nine countries), Customers for Keeps and Direct Marketing Techniques.
Lois’ articles are published in many magazines, including Direct Marketing Magazine and Today’s Manager and Selling Power and Fortune Small Business.
Lois has appeared on CNN and on CBS radio with Joe Connelly. Monthly she’s on the radio as part of the Jim Blasingame Brain Trust. She is on the Board of Directors of the Direct Marketing Idea Exchange and a member of the Direct Marketing Club of New York, the Healthcare Businesswomen’s Association, the Financial Women’s Association and the Cornell Club. She won the Silver Apple Award for Lifetime Achievement in Direct Marketing, the Echo Award in direct marketing and many RSVP Awards in the U.S. and Canada.
Lois specializes in breakthrough strategies for companies including Fairmont Hotels Spas, American Express and J.P. Morgan Chase. Her direct mail, Internet, websites, blogs and Social Media strategies have given her high rankings in terms of response and ROI.
Sold! Direct Marketing for the Real Estate Pro
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing Sold by Lois Geller on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller’s Just In Time DM Program® so they can get the correct message into the proper hands at the right time.
Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.